My Moments Launches Personalised Sports Merchandise to the Sporting World

On Monday 18th  November, the My Moments team launched their revolutionary personalisation solution to the sporting world at the Sports Merchandise & Licensing show at Stamford Bridge. The team were delighted to showcase and demonstrate their latest touchscreen kiosk installation at Leeds United, showing just how easy it is to increase fan experience and create branded merchandise in-store.

The stand showed off two of the possible kiosk configurations from a pillar design used to make the most out of awkward spaces to the compact configuration to show how the concept can still work in small retail spaces. The pillar configuration showcased the Leeds United app and the array of football themed designs available, from their current to retro crest designs, to iconic team moments and to the current player designs allowing consumers to personalise their favourite player designs. The touchscreen kiosk configuration features a double shelving bank which at the show was demonstrating some of the souvenir types available.

The thin kiosk configuration was providing exciting giveaways for customer’s from an on-the-go travel mug to a sports kit shaped keyring. Customers could choose their favourite design, personalise it, and then the team would make it for them there and then so they could see just how simple the concept is and how quick the products are to assemble.

The app also showed how the solution can be integrated with existing store product offerings by showcasing the ability to personalise a t-shirt within the app, get the customer’s artwork approval and provide the ability to print the artwork in a way that can be used with heat press machines.

Also being demonstrated was the mobile app version of the personalisation solution, ideal for hospitality suites. The mobile app can be advertised to those enjoying the game in a private box, they can use the app to create a design, and the unique software will send the order down to the shop for staff to bring the finished product to the user without the user having to leave their box.

This was the first time the brand was showcased at the show and it had a great reaction, with impressed visitors, comments ranged from “I can’t believe the simplicity of the system!” to “It’s a no brainer, we’ve seen the revenue that personalised items bring in online, so I can’t wait to have it in-store!”

Laurie Devenish, Business Development Manager comments ‘We had great conversations with clubs from the Premier League, the UEFA Champions League, the Scottish Premier League and even Premiership Rugby! Even the Security Guards and event organisers were queuing up for the free personalised giveaways!’

It was a fantastic show for My Moments and the team are thrilled with the number of great leads gained and are very much looking forward to working on a range of solutions and designs for an array of major teams.

The installation at Leeds United has already proven successful with the store selling over 1000 products in the first few weeks. When asked if he would recommend this solution to his peers Simon Moss, Head of Retail Development at Leeds United comments “Yes without a doubt! There’s no reason not to! It drives fan’s in-store and helps promote our brand and team, the results speak for themselves which any club could benefit from!”

This successful installation and full interview features in the last FC Magazine, pages 52-53.

So if your looking to drive consumer’s in-store with the latest technology for the modern retail environment and to increase engagement with fans say HELLO to the My Moments team today hello@my-moments.com or call us on  +44 (0) 1686 625100

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