Alton Towers Installation
A successful in-store personalisation solution at the UK’s best theme park.
This personalisation solution was installed in Alton Towers in April 2019. The installation comprised of 5 touch-screen kiosks spread across 3 locations on-site. These kiosks are positioned in key locations in-store ensuring excellent visibility to customers. The custom branded app features 6 personalisable souvenirs and a range of eye-catching branded designs that tie into key sections of the park, from the most popular rides to iconic park designs. Consumers can pick their favourite ride and personalise it with a name or message.
The custom branded app included popular personalised souvenir solutions for customers to choose from, from Keyrings to Magnets, and Notebooks to Mugs, all of which are easy to make on-site. This installation has proved the most successful My Moments installation in the UK, illustrating just how easy it is to bring personalisation into an extremely busy attraction environment.
“It is a no-brainer, a totally risk-free model. The results speak for themselves, proving to be extremely popular.”