Madame Tussauds Installation
A perfect example at how personalisation can enhance your brand and capture the interests of millenials
The My Moments team worked closely with the iconic London Madame Tussauds to create a custom personalisation solution that would promote and enhance the brands concept and location.
The successful installation comprised of 2 touch-screen kiosks (A configurations), each with left & right side shelving for product display. These shelving displays feature LED lights to highlight the personalisable souvenirs and iconic designs. The kiosks are positioned at the store entry following consumer’s visits around the iconic attraction.
The design pack comprised of 2 trendy London souvenir designs as well as 4 iconic Hollywood themed designs from personalisable Walk of Fame prints to Oscar awards.
The solution has proved a great success here with users being able to create personalised souvenirs with a wide variety of names, messages and great personalisable award ideas – Best Drama Queen! Adding that very personalised touch to a souvenir…
Madame Tussauds are thrilled with the concept, Photography Manager Steve Croll comments:
“Madame Tussauds have greatly benefitted from the installation of the MyMo Instant Personalisation System. There are a few key benefits that we’ve enjoyed since the MyMo installation:
– Visitors can personalise merchandise and take it away there and then – very swift process!
– Doesn’t matter what the visitors name is, it can be added to the merchandise. A great improvement on traditional ‘name spinners’.
– Guests find the system really easy to use, it doesn’t require staff assistance.
– Instead of having to stock 126 or more product lines for personalised spinners, we only have to stock 6
– The kiosks have added interactive technology to our retail space which certainly enhances the visitor experience
– The products are very popular and staff find them easy to print and assemble. Perfect for busy retail environments
– The flexible software allows designs to be added, deleted or amended without losing any money on dead-stock pre-printed merchandise”
Steve Croll at Madame Tussauds London
